By now it’s impossible to ignore that this season looks a whole lot different for fashion, and the seasons to follow will likely remain forever changed by the events of 2020. And even still, designers are hopeful for the future. Chloé, under the direction of creative Director Natacha Ramsay-Levi, has embraced these sentiments of hope, calling the brand’s spring 2021 collection and presentation ‘A Season In Hope’. For this presentation, the brand embraced the new digital/physical format, exploring the concept of walking and watching. Models strolled the streets of Paris engaging in mundane moments of the everyday, before converging on the courtyard of the Palais de Tokyo to walk the runway.
Chloe’s creative director Natacha Ramsay-Levi has embraced her role at the brand, choosing to infuse her own aesthetic with the brand’s romantic, feminine and bohemian DNA. She’s slowly moved away from the designs left behind by her predecessor, and this season Ramsay-Levi was inspired by a woman’s everyday wardrobe. As for the handbags, Ramsay-Levi has experimented with new designs in past seasons and this season she continues to put the focus on brand new silhouettes and shapes.
New hardware is a key element for spring 2021, on jewelry, belts and of course, bags. Dubbed the Chloé Kiss, this new element is a sculptural gilded motif that is seen on the brand’s new hobo bag, functioning as either a top handle on the smaller silhouette or a detail on the larger silhouette. Another new bag is a focus this season as well, called the Hailey, this bag is a barrel-shaped handbag in smooth calfskin with a brushed gold frame and soft drawstring sides. The Daria made an appearance as well, emblazoned with late artist Corita Kent’s joyful and hopeful motifs emphasizing the power of community.